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Crystal Clear was one of the sponsors of 'Holland's Next Top Model' (dutch link). I heared 1 million people watched the finals, where Sanne finally came out as winner.
I think Crystal Clear made a smart sponsor-marketing move here, especially the poster campaign to be seen all over Holland. By offering Sanne an English course (in public, see image!), they kind of joked around with the badly English-speaking girl.
A great stimulant for word-of-mouth marketing (talk of the town), if you ask me...
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