I'm honestly impressed by the Campaign for real beauty by Dove. This other video, that you might have seen on TV already, I also find very interesting: What girls think about themselves...
I think Dove has really found a good marketing angle here, that will appeal to a lot of women over the world and might just bring this brand to the top! Which woman doesn't want to hear she's beautiful, even though you're not a model? GO Dove!
The Campaign for real beauty has now also been kicked off for the Netherlands. Saw exactly this commercial on tv yesterday. Again I'd say: GO Dove! :-)
Posted by: Me, commenting myself | November 01, 2006 at 08:48 AM