Look what I came across: an inspiring initiative that educates young people... It definitely has a creative approach!
“Own Your C” is a campaign that seeks to help teens make the connection that their choices define who they are and who they will become. The campaign recognises making individual choices empowers youth to make educated decisions", so Jon tells us on his site.
Not only the truck is cool, also the website shows us how you can create something following a totally different line. The homepage of "Own Your C" shows us a very strange city:
You can discover different parts of this city and discover what's there to do:
Do you like candy machines? This is a way of using them in a diffrent way:

And, if you find this a cool website... you can become a citizen. What you can also do is filling out codes which give you points to use on the website (for getting extra special stuff).
Well, this is definitely an inspiring concept to me. These kind of things bring me a lot of ideas of developing new websites and using new approaches for current ones...
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