This is what you could ask yourself, looking at someone's leg... Or not;-) Anyway - Publicis Mojo has created a 'campaign' around this theme, 'served' to you in a fastfood restaurant:
Quote from TheDieline.com: "Using a ketchup sachet, we demonstrated the horrific nature of living
in a land mine affected country and how much a part of everyday life
that horror is. The idea is simple: as you tear open the sachet you
also rip through the child's leg and the ketchup inside pours out like
blood."
A very strange, but creative idea! Found via Marketing-Alternatif.
Recent Comments