This is what you could ask yourself, looking at someone's leg... Or not;-) Anyway - Publicis Mojo has created a 'campaign' around this theme, 'served' to you in a fastfood restaurant:
Quote from TheDieline.com: "Using a ketchup sachet, we demonstrated the horrific nature of living in a land mine affected country and how much a part of everyday life that horror is. The idea is simple: as you tear open the sachet you also rip through the child's leg and the ketchup inside pours out like blood."
A very strange, but creative idea! Found via Marketing-Alternatif.
This really is a great site that you have here. I have a blog myself which inspires and motivates people all around the world. I'd like to exchange links with you to help spread some traffic around.
Jason
TheWISDOMWALL.com
Posted by: Jason | January 08, 2010 at 12:42 AM
Yucky ... but very powerful idea where people actively "cut" themselves everyday the leg of a child...
Posted by: Alexandra | January 08, 2010 at 08:14 PM